Inferências e transferências espontâneas de traço: Análise da ligação entre nomes e traços

Tânia Ramos, Leonel Garcia-Marques, David Hamilton

Resumo


Investigação passada demonstrou que as pessoas realizam inferências espontâneas de traços (IET) a partir de comportamentos e que esses traços de personalidade ficam ligados em memória às faces dos actores. A investigação demonstrou também que os traços inferidos podem ficar associados a faces de comunicadores dos comportamentos, através de um processo de transferência espontânea de traço (TET). No presente estudo, substituimos as faces dos indivíduos por nomes, de forma a investigar em que medida os nomes dos actores e comunicadores (e.g., Carl Smith) também ficam associados em memória aos traços inferidos. Nestas condições, obtivemos dados que comprovam a ocorrência de IETs, mas não de TETs. Estes resultados mostram que a associação entre traços e comunicadores (TET) é altamente dependente da saliência visual do comunicador. Em contraste, as IET ocorrem mesmo quando o actor não é visualmente saliente. Os resultados são discutidos em termos dos processos subjacentes às IETs e TETs.

Palavras-chave


Inferências espontâneas de traço, Transferências espontâneas de traço, Nomes, Associação, Comunicadores.

Texto Completo:

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Referências


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DOI: https://doi.org/10.14417/ap.1320

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